ROB ASELTINE
PARK CITY - UT
VISION MEETS EXECUTION
10 years of building brands.
Latest Projects
SNO-GO
When we started, the budgets would match the change you'd find in your laundry bin and then we built a movement that will forever change winter sports. It began as a social media contract and evolved to overseeing the entire marketing program. We curated the brand, developed the websites, created the advertisements, built the partnerships, and scaled the programs. From scratch to sensation: we built an omni-channel business that became the most viral winter sport, doubling revenue every year. Over 180 million views and still counting...
MARKETING & BRAND STRATEGY
E-COMMERCE OPERATIONS
PERFORMANCE MARKETING
CREATIVE DIRECTION
B2B CUSTOMER ACQUISITION
PARTNER MANAGEMENT
TEAM MANAGEMENT
SOCIAL MEDIA MANAGEMENT
PHOTO & VIDEO PRODUCTION
COMMUNICATIONS
EVENT MANAGEMENT
TRUST
With a concept that took the mountain biking industry by storm, we perfected brand content in the blink of an eye. We produced product ads that kept product SOLD OUT while earning 20,000 followers in just 8 months time. We also supported the event staff, e-commerce and customer service teams workflows and content.
CONTENT STRATEGY
SOCIAL MEDIA MANAGEMENT
PHOTO & VIDEO PRODUCTION
PR & EVENT SUPPORT
E-COMMERCE SUPPORT
SNOWBIRD
Upholding one of the most recognizable brands in Utah is no easy feat. Snowbird sought after my local expertise, creativity with a camera and punctual delivery of assets. For two years, Snowbird leaned on my creative agency Blueberry Island to produce everything from powder day previews to banner ads that played in the University of Utah football stadium.
CONTENT STRATEGY
SOCIAL MEDIA STRATEGY
PHOTO & VIDEO PRODUCTION
CHUMS
The task: Take a brand stuck in the late 90's and make them relevant again. There is no shortage of history with these river rats and yet the product line evolved rapidly as the prior creative sunk to the river bottom. We worked with a stack of creatives to revamp studio work, build an influencer team, and produce branded content to welcome in an expanded audience of outdoor enthusiasts and ignite stoke for the trusted brand once again.
CONTENT STRATEGY
CAMPAIGN MANAGEMENT
COLLABORATOR MANAGEMENT
SOCIAL MEDIA MANAGEMENT
PHOTO & VIDEO PRODUCTION
PR SUPPORT
CLIENTS
